Race Day Events specializes in running and multisport events. We provide equipment and services to many events from Madison to Chicago and throughout the Midwest.

Race Day Events is an event production and equipment rental company located in Fitchburg, Wisconsin. Our mission is to be one of the leading producers and providers of entertainment and recreation events. Each season, the Race Day Events team fully produces more than 30 of our own races and provides equipment and services for many more events nationwide.
Race Day Events works with all types of events from small, community 5k/10 run/walks, to large multi-day bike rides, triathlons, mud runs and full marathons.

At each event we produce, our goal is to put the participant first by creating accurate and well supported courses that are safe and fun. Our experienced staff strives to distinguish our events and host satisfying, innovative, recreational experiences.

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A Word From Our Customers

"The superior level of organization, event management and professionalism of Race Day Events is reflected in the wonderful job they do with MFI's events: the Madison Marathon and Half, Twilight 10/5k and Taste of Madison. They are "hands on", extremely knowledgeable and always look to improve the events. RDE's staff, both full and part-time are smart, hard working and make every event look its best!"

Rita Kelliher

Former President

Madison Festivals, Inc.

"Race Day Events has a reputation for being one of the best event management businesses in the country. In working with them on events in the past, it was an easy decision to bring them in to help with the first Salisbury Marathon/Half-Marathon/5k event in late April. RDE has been there, every step of the way, to help plan the logistics of the event and we look forward to their professional execution of our events. TCR Event Management and Race Day Events are working together to make sure that this race will be a memorable experience for all involved."

Jason Chance


TCR Event Management

“Race Day Events has been tantamount to the success of this event for our non-profit organization! With confidence, we are able to hand over the myriad details related to producing the event, including road and village permits, merchandising, food and snack procurement, the website and other social media. We are particularly pleased to be working with Race Day for three years now. Their expertise, flexibility, and diligence in planning and supporting the Horribly Hilly Hundreds is outstanding!”

Gretchen Dieterich

Friends of Blue Mound State Park

"As an event organizer, I can rent quality fencing from many different vendors. What sets Race Day Events apart is their first class service that comes along with the fence. From set up to tear down and everything else in between, Race Day’s experience staff manages the whole process so I can focus on other aspects of the event."

Tom Schuler

Quad Cities Criterium

We partner with Race Day Events as our logistics company to help run and execute Bike MS: TOYOTA Best Dam Bike Tour. Each year, Race Day goes above and beyond to ensure our event is a success. From checking in with us throughout the weekend to make sure we’re all on the same page about event specific details, to staying up as late as needed to get the job done, Race Day is a team we are glad to work with every year. Every employee on the Race Day team cares about the job they are doing, and they never act like a detail is too small or to unimportant to pay attention to. They are a team that works well together, is incredibly efficient, and can make an event run extremely smoothly from start to finish. For any sort of logistics intensive events, Race Day is a great team to have supporting you every step of the way.

Jordan Kepler

Specialist, Event Production

At Race Day, we've got some pretty great values.

  • We're all about sharing our passion with you guys
  • Working together as a team
  • Never settling
  • Kicking butt on the weekends
  • Doing the right things!